From the innovation canvas to a platform that engages new hires and the wider workforce
ALES operates in the culture and heritage sector, with services across Italy: museums, archaeological sites, libraries, archives, all the way to the Scuderie del Quirinale. Thousands of people working in places that are very different and far apart.
This distribution is the organisation’s strength and, at the same time, its greatest challenge when it comes to company culture.
When people are split across hundreds of sites, conveying who we are and how we work becomes difficult. The risk is that each person feels tied to their own site rather than to a single organisation.
ALES had already tried to bridge this distance with social media and an intranet, without achieving the engagement it hoped for. What was needed was a shared point of reference, capable of making every person feel part of the same story from day one.
The starting point was analysis: a brainstorming session with an interactive workshop to understand needs and requirements, the definition of a desired user flow, simple but effective, and research into the various technology solutions available on the market.
Once the requirements were clear, we adapted a blendX module used internally, turning it into a new standard product module. This is how Agorà was born: an onboarding and engagement platform built with ALES’s logic, brand and design system.
The journey is organised like a board game: you advance step by step, in a simple and engaging way, whether you are a new hire or someone completing training on a specific topic. As soon as each person logs in, they find their department and their manager, along with announcements published by the administration.
The platform brings several components together in a single space: step-by-step journeys for new hires and for reskilling on individual topics; curated content such as videos from the CEO, short video lessons and quizzes; a TO-DO section dedicated to the HR team, for requesting surveys, CV uploads and other information in a structured way; a points system with rewards, visible on each profile, that recognises completion of the journey; and a backend with dashboards and reporting, where HR monitors each person’s progress, writes directly from the platform and reads survey responses.
Tell us about your context: let’s build the first step together.
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